Recently, while browsing through random LinkedIn profiles (some might call it 'stalking'), I noticed a fascinating trend: an increasing number of professionals are returning to India after studying at top US colleges like Harvard, Stanford, CMU, and Yale.
I always assumed these elite institutions were gateways to permanent life abroad, but it’s inspiring to see so many alumni coming back. Many of them are now working with top VC funds or joining early-stage startups. This shift highlights the dynamic ecosystem of innovation and entrepreneurship that's flourishing in India.
There's a palpable change in how people perceive opportunities in India. More professionals are choosing to return home, and companies are eager to expand their presence in the burgeoning Indian market. And why not, India is ripe with opportunities. There is a piece for everyone, and nobody wants to miss the opportunity.
How?
I dug a bit deeper and found this fascinating report by Blume Ventures
Every year, Blume Ventures, a leading venture capital firm, publishes the "Indus Valley Report." This insightful report delves into the dynamic evolution of India, capturing the latest trends and transformations in the ever-changing landscape of the Indian economy.
This time they have published a framework called "India123 Framework," a powerful tool that deciphers the intricate layers of India's consumer pyramid.
INDIA 1 (Mexico): The Consuming Class
💡 Who they are: Approximately 120 million affluent individuals (30 million households).
💰 Income: ~$15,000 (~₹12 lakh) per person annually.
📈 Impact: They are the heartbeat of India's premium consumption, driving significant spending across luxury goods, tech, and more. Their investments in the stock market have also created a buffer against volatile foreign investments.
Business Focus: Companies offering luxury goods, high-end technology, premium services, and financial products should target this segment. Think luxury retail, high-tech gadgets, premium real estate, and investment services.
INDIA 2 (Indonesia): The Aspirant Class
🌟 Who they are: Around 300 million emerging consumers (70 million households).
💵 Income: ~$3,000 (~₹2.5 lakh) per person annually.
🔍 Characteristics: This group is on the rise, embracing new technologies and services like OTT media, gaming, and fintech. They are savvy and selective, unlocking small-ticket spending through innovations like UPI and AutoPay.
Business Focus: Companies in fintech, affordable technology, entertainment, and online services should focus on this segment. Affordable smartphones, streaming services, online education, and digital payments are key areas.
INDIA 3 (Sub-Saharan Africa): The Unmonetisable Users
🌱 Who they are: About 1 billion individuals (205 million households).
🧺 Income: ~$1,000 (~₹82,000) per person annually.
📉 Current Status: They represent the next frontier. While their discretionary spending is minimal now, they hold immense potential for future market growth as their economic conditions improve.
Business Focus: Businesses providing essential goods and services, basic technology, and affordable solutions can tap into this segment. Think low-cost healthcare, basic mobile connectivity, affordable housing, and essential consumer goods.
If you want to know more, you can download the 133 pager report from their website. Link is below:
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